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The CRTC Awards A Five Years Contract to Bell Canada To operate the National Do Not Call List
Adult Fitness Tax Credit Campaign Launch Join us at IHRSA 2008! Go Canada Reception at IHRSA 2008 Industry News
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January 11, 2008
 Visit the ArchivesThe CRTC Awards A Five Year Contract to Bell Canada To operate the National Do Not Call List.
Under the new contact, Bell Canada will be responsible for "registering numbers, providing telemarketers with up-to-date versions of the list, and receiving consumer complaints about telemarketing calls". The new National Do Not Call List (DNCL) will be launched on September 30th, 2008 establishing a nationwide registry to reduce the number of unsolicited telemarketing calls made to potential consumers. The registry will likely have little affect for the fitness industry providing there is an existing relationship with clients. (i.e. members) With an existing member, fitness providers are welcome to call, or have a telemarketing company call on your behalf - as long as you have an established relationship. Fitness clubs that call prospects from guest registries or lead boxes will likely need to adjust their operating polices to comply with the new legislation. In the United States a number of clubs have added the following wording to guest registries. “Signing the register is deemed written permission and consent for future telephone or email contact by (CLUB NAME) for solicitation purposes regardless of whether or not I am listed on any “Do Not Call List Registries”. For more information on the NDCL, please visit www.crtc.gc.ca To read the full article from the CRTC please open Learn more Adult Fitness Tax Credit Campaign Launch
The report entitled the “Economic Benefits of an Adult Fitness Tax Credit” was commissioned by FIC to supplement a poll conducted by Pollara Inc on behalf of FIC in March 2007. The poll indicated more than 3 in 5 Canadians supported the idea of expanding the existing federal Children’s Fitness Tax Credit to include adults. While the Pollara Poll displayed social support for an Adult Fitness Tax Credit, the economist report provides the provinces and The Government of Canada with numerical evidence supporting the implementation of the credit. To enhance the power and profile of the Adult Fitness Tax Credit, FIC will be asking our member clubs to help promote the campaign through local media launches across Canada in January to promote the benefits of implementation. The results of this strategy will be to garner greater local and national public support for our issue while publicly promoting fitness-related services offered in communities throughout Canada. Join us at IHRSA 2008!
IHRSA 2008 features Bob Woodruff, the ABC news anchor and reporter who was seriously injured by a roadside bomb in Iraq. The conference will also feature Kjell A. Nordstrom Ph.D. and author of "Funky Business," Dick Vitale, college basketball analyst and author of "The Game of Life." Ronald Davis, MD and president of the American Medical Association will also discuss improving the health of the nation through policy, lifestyle & treatment. For more information please visit IHRSA's website for a: program brochure or contact FIC at: 1-866 402 FICC 3422 or info@ficdn.ca Go Canada Reception at IHRSA 2008
The Go Canada Reception is open to all Canadian owners and will directly follow the Canadian Forum, (which will be held from 4: 00 till 5:30 pm). The Go Canada Reception will be a great opportunity for Canadian delegates to meet and discuss Canadian fitness issues with industry leaders and experts from across Canada. At the preceding Canadian forum, Dave Hardy the president of the Fitness Industry Council of Canada will discuss the state of the fitness industry in Canada, our economist report, and the Adult Fitness Tax Credit campaign. As well, Brian Gilbank the new association manager for the Fitness Industry Council of Canada will provide a legislative update displaying all emerging issues affecting the Canadian fitness industry. Helen Durkin, director of Public policy for IHRSA, will also discuss emerging fitness issues in the United States which may affect the fitness industry in Canada. Finally, Rick Caro from Management Vision Inc. will provide an overview of U.S. competition entering Canada by way of acquisitions and private equity. To register for this event please visit the IHRSA website at: www.ihrsa2008.org or contact FIC at 1-866-402-FICC (3422). New Billion Dollar Health Club
The Edworthy Club is a private two-million-square-foot facility—with 16 squash courts, an auditorium, two hockey rinks, a conference centre, 130,000 square feet of workout space, including a running track, tennis courts (10 indoor and seven rooftop) as well as five swimming pools. Learn more about the proposed health club New Studies Raise Concerns Over water Bottle Safety
Currently within the medical community researchers and scientists differ greatly on whether or not the hormone mimicking chemical found in water bottles is dangerous. With this being stated, “a panel of American researchers recently referenced the chemical B.D.A, as a growing concern in that American citizens tended to have “levels of BDA higher than those found to cause harm in lab animals”. The fitness industry will be placed at the forefront of this issue as the use and production of water bottles has become uniquely intertwined with the use of fitness related services. According to Rick Smith, the executive director of the Toronto-based Environmental Defence Canada, “given the comparably priced greener alternatives, I’m quite sure we are going to see the end of this chemical in consumer products”. With this being stated, business owners and operators should be aware of this emerging issue. To read the full article please open Read more. The Trends in Fitness for 2008
One of the main trends (which may have a significant impact on the fitness industry) is the trend to eliminate equipment from workout routines. With the recent demographic shift in fitness more and more people are choosing targeted exercise programs that do not involve the use of weights. Many newcomers and first time users of fitness related services find large equipment intimidating; therefore they tend to look for specialized programs which cater to their individual needs. Supplementing this trend is the desire for “Focus Express workouts”, which are group exercise classes which are specifically designed to target one segment of health (i.e. balance training or aerobic training for instance). Finally, with an aging population, countries such as Canada can expect to see more and more demand for fitness related services geared toward individuals who are 50 and over. To view all the trends for 2008 please open Read more. Continue to Support Fitness Industry Canada
Fitness Industry Council of Canada is completely funded by donation from club owners, operators and industry suppliers like you. If you like what we're doing, and want to see more positive strides in the interest of the betterment of the fitness industry, please donate. Your donation will help make our industry stronger! For donation and sponsorship information, please contact Brian Gilbank at 1-866-402-FICC (3422) or click here to fill out an online pledge form.
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By D. Hardy 
On January 22nd, 2008 the Fitness Industry Council of Canada will launch the Adult Fitness Tax Credit campaign by publicly releasing the results of an economist report from the Centre for Spatial Economics.
We invite you to attend 
Join Fitness Business Canada and the Fitness Industry Council of Canada for the annual Go Canada Reception held at IHRSA 08 on Friday March 7, 2008 from 5:30 to 6:30 pm.
Plans are in development for a new one billion dollar fitness, entertainment, and living complex in Calgary; meaning you can work and play where you live...for a price.
Within the past few years there has been a growing concern in the medical community and the general public regarding a hormone-mimicking chemical contained in most hard plastic water bottle containers. Concerns over water bottle safety "have even led some Canadian retailers to begin to remove all Nalgene and poly carbonate plastic containers from their store shelves".
Recently The American Council on Exercise completed their annual survey of fitness professionals in order to identify the new fitness trends for 2008. According The American Council on Exercise “2008 promises to be filled with water aerobics, boxing clubs and spicy Latin dancing”.